FromAugust 15 to October 15, 2025, Nusign officially kicked off the“Summer Inspiration Season”pop-up event. During the event, Nusign, together with theQiao Gu Man collaboration stationery series, visited four iconic urban cultural bookstores —Tsutaya Bookstore, Muyunji, Duoyun Academy, and Baixin Bookstore— creating limited-time experiential spaces that blend reading, creativity, and lifestyle aesthetics.

The core of this pop-up event is thefirst-ever collaboration between Nusign and illustrator IP “Qiao Gu Man”, producing an exclusive series of products. Qiao Gu Man’s characters and scenes, filled with whimsical imagination and warm lines, are cleverly combined with Nusign’s signatureminimalist, high-quality design language. This series aims to capture theboundless inspiration of summer, turning imaginative fantasies into tangible, usable daily companions, encouraging everyone to record and create their own moments of inspiration.

During the two-month event, Nusign designeddistinctive pop-up installationsin each bookstore, deeply integrating product displays into the reading atmosphere. This initiative demonstrates Nusign’s ongoing effort to engage with users through diverse offline touchpoints, embedding its products into real-life scenarios and fosteringcloser emotional connectionswith its audience.