OnAugust 15, 2025, Nusign officially launched itsfirst in-house brand IP — “NiuNiu & SaiSai.”This IP is based on a pair of warm-hearted animal companions:“NiuNiu”, a lively and cheerful dog, and“SaiSai”, a cool and composed cat.

The creation of“NiuNiu & SaiSai”stems from Nusign’s deep understanding of contemporary users’ emotional needs. The brand believes that quality stationery and lifestyle items are not just functional tools, but also important companions and carriers of daily emotions. The dog and cat characters naturally embody universal values of warmth, trust, and companionship, seamlessly integrating into diverse daily life scenarios and serving as an emotional bridge between the brand and its users.

Looking ahead, NiuNiu and SaiSai will go beyond visual representation to permeate every aspect of the brand. On theproduct side, the IP will inspire limited edition products, packaging, and accessories; on thecontent side, they will become protagonists in brand stories, delivering lifestyle inspiration via social media, short videos, and more; inoffline spaces, the characters will appear in stores and events, creating engaging, interactive experiences. Nusign aims to build a brand world withgreater warmth, interactivity, and extensibilitythrough this IP, allowing users to enjoy practical and aesthetic products while experiencing ongoing emotional resonance and companionship.