2025 Nusign Global Brand Launch
2025/10/27
On October 27, theNusign Global Brand Launch, themed“Flourishing Towards the NEW”, was successfully held in Ninghai. Over 200 key distributors from more than 70 countries and regions around the world gathered to witness the global debut of Nusign, Deli Group’s mid-to-high-end strategic brand, marking a significant step for Deli in advancing its globalization strategy and upgrading its cultural and creative industry presence.
The Nusign brand represents a key strategic move by Deli to adapt to the trend of consumption upgrading. Since its establishment in 2017,Nusign (Nusign)has focused on meeting young consumers’ demands for“high quality” and “rich experiences.”The brand name derives fromNu.+DESIGN, reflecting an innovative design philosophy, with products spanning office, study, lifestyle, and cultural creative peripherals. In 2024, Nusign completed a brand upgrade from“Functional Nusign”to“Aesthetic Bridge of Stationery + Lifestyle,”adopting the new concept of“Redefining Everyday Beauty.”World-renowned industrial designerNaoto Fukasawawas invited as Nusign’s global design consultant, further enhancing the brand’s design sophistication and market influence.