JOGUMAN, created by Joguman Studio, tells the story of five little dinosaurs and resonates closely with the mindset of modern young people. The most popular character is BRACHIO, a green herbivorous dinosaur who calls himself “small.” He leads an ordinary “dino-life,” with a gentle personality, yet never backs down in the face of injustice.

This collaboration covers a wide range of products, from writing instruments, paper goods, and desktop storage to creative accessories, aiming to create a complete and playful “desktop micro-universe.” It caters to Gen Z consumers’ dual needs for personal expression and emotional companionship. Since its launch, the series has performed strongly, attracting numerous young consumers. In multiple high-end retail spaces, these products, with their unique design and IP appeal, have been favored by trendsetters who pursue lifestyle aesthetics.